AI Insights · Timothy · July 2022
Top 5 Fashion Games in Guatemala: Q2 2022 Performance
Discover the performance trends of the top 5 fashion games on a unified platform in Guatemala during the second quarter of 2022, based on Sensor Tower data.
In the second quarter of 2022, the top 5 fashion games in Guatemala exhibited notable trends in downloads, revenue, and active users. Below is a detailed look at the performance of these apps.
Hair Challenge from Rollic Games saw a gradual decline in weekly downloads from late March to early June, bottoming out at around 4.2K in early June before slightly recovering to 5.3K by the end of the month. Revenue was minimal, peaking at $20 in mid-June. Active users started at 58K in late March and dropped to approximately 45K by mid-June, before a slight increase to 47.7K at the end of June.
Fashion Show: Makeup, Dress Up by Dress Up Games for Girls demonstrated a more stable trend in weekly downloads, ranging between 5.1K and 6.3K throughout the quarter. Revenue saw minor fluctuations, peaking at $14 in mid-June. Active users exhibited a slight growth from 13.3K in late March to 13K by the end of June, with minor fluctuations in between.
Makeup Salon: DIY Makeup Artist by TapMagic showed a significant increase in weekly downloads, starting at 108 in late March and peaking at 10.7K by the end of May before slightly declining to 7.1K by late June. Active users followed a similar trend, rising from 84 in late March to a peak of 13.6K in late May, then decreasing to around 10.2K by the end of June.
Lash Salon from CrazyLabs LTD experienced a sharp increase in weekly downloads, starting at 189 in mid-April and peaking at 14.5K in late May. However, by the end of June, downloads had decreased to 2.2K. Active users mirrored this trend, with a peak of 24.2K in late May and a decline to 8.9K by the end of June.
Finally, Super Stylist Fashion Makeover, also by CrazyLabs LTD, had fluctuating weekly downloads, with a notable peak of 7.5K in mid-June. Revenue remained relatively stable, averaging around $50 per week. Active users increased from 27.8K in late March to a peak of 34.8K in mid-June, ending the quarter at 32.9K.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.
